Certification UX avec l'Interaction Design Foundation
User Experience: The Beginner’s Guide
Compétences acquises :
Carry out a user-focused design process to create designs are truly relevant to users.
Communicate to internal and external stakeholders about the importance of UX design and user research.
Carry out a design process that avoids the most common mistakes seen in design projects of designers who are new to UX.
Analyze and improve the visceral, behavioral and reflective levels of the user experience of existing products or services.
Design thinking: The ultimate guide
Compétences acquises :
Apply an iterative, user-focused design process to generate innovative ideas that solve complex, ill-defined problems.
Make use of practical design thinking methods such as interviews, co-creation sessions and rapid prototyping, in every stage of the design process.
Initiate a new working culture based on customer needs and wants, so all work is focused on creating holistic and sustainable customer value.
Employ user research techniques to ensure products and solutions are truly relevant to their target audience.
UX Management: Strategy and Tactics
Compétences acquises :
Create and execute a user experience (UX) strategy that ensures all UX work across an organization is aligned with business values.
Ensure that UX values, such as focusing on customer needs, are embedded into the company culture, thus growing the organization’s UX maturity.
Manage and support a UX designer and wider UX team.
Effectively hire for, position and empower a UX team.
User Research – Methods and Best Practices
Compétences acquises :
Carry out user research, such as interviews and observations, to ensure that designs are relevant and provide a great user experience.
Plan user research projects that are valid and ethically sound.
Reduce time and cost of product design and development through fitting user research into design processes in the most optimal way.
Provide actionable insights to stakeholders through effectively communicating the results of user research projects.
Conducting Usability Testing
Compétences acquises :
Design a user test and set test goals to evaluate products and interfaces.
Build a user test plan using industry best practices.
Run a user test smoothly and effectively, avoiding common mistakes throughout.
Provide actionable insights to stakeholders through reports on the results of usability test observations.
Mobile User Experience (UX) Design
Compétences acquises :
Design mobile interfaces based on mobile usability best practices.
Use personas and task modelling to inform the design of a mobile user experience.
Design mobile interfaces that cater to the different operating platforms (e.g. iOS vs Android).
Design mobile user experiences that are engaging and fun.
Data-Driven Design: Quantitative Research for UX
Compétences acquises :
How to decide when quantitative research methods are appropriate.
How to apply statistical tests to quantitative results.
How to select and screen participants for quantitative studies.
How to conduct user surveys and understand the results.
How to use web and app analytics to understand user behavior.
How to conduct A/B and multivariate tests and understand the results.
UI Design Patterns for Successful Software
Compétences acquises :
Speed up design processes through the use of user interface design patterns, such as dropdown menus, tabs and breadcrumbs.
Recognize and use the most appropriate design patterns for any user interaction to create a complete user interface.
Organize content to maximize usability, simplify data entry and reduce errors.
Implement design patterns that facilitate people’s needs in a way that is ethically sound—for instance by avoiding dark patterns that manipulate people’s behaviors.
Psychology of E-Commerce: How to Sell Online
Compétences acquises :
Create online environments that engage people and generate sales.
Showcase products and services in a way which attracts customers’ attention.
Weave a narrative into content that focuses on clients and builds their commitment.
Design web pages that increase customer retention and loyalty in an ethical manner.
Emotional Design — How to Make Products People Will Love
Compétences acquises :
Apply knowledge of emotions within design work to enhance the user experience (UX) of a product.
Increase a product’s adoption and sales by designing for positive emotional experiences.
Manage the emotional user experience throughout a product’s lifecycle to provide a positive experience on all user touchpoints.
Evaluate and improve how existing user interfaces and products will affect users’ emotions.
Accessibility: How to Design for All
Compétences acquises :
Proactively incorporate accessibility into design and development processes, so that products are meaningful to and usable by all, regardless of disabilities.
Create designs that observe and exceed official accessibility standards, therefore improving their usability for all people.
Design and optimize products so that people with visual, auditory, cognitive and mobility disabilities are able to use assistive technologies to navigate and operate them.
Build an accessibility program and execute it across an organization to ensure that products remain usable by all.
Get Your Product Used: Adoption and Appropriation
Compétences acquises :
Manage a product’s path of use from introduction to the market and onwards to ensure that it’s constantly relevant to its customer base.
Encourage potential customers to adopt products by specifically designing for adoption.
Design for the appropriation of a product to increase its potential customer base.
Evaluate and improve the adoption and appropriation potential of existing products and user interfaces.
Information Visualization: Getting Dashboards Right
Compétences acquises :
Present complex and abstract data in a way that is easy for people to understand.
Design aesthetically pleasing dashboards for use in reports, websites, client presentations, etc.
Tailor dashboard designs towards an intended customer, user group or client.
Utilize the optimal visualization technique for a specific design, based on principles of human cognition.
